7/7/2014: Day 6

1. Project PROBLEMS.

    How can we get the word out about registering to donate bone marrow through a YouTube video?

2. Design Thinking MODE.

    Ideate

3. TOOL.

    Ideating again...this seems to be the longest step.  Today we laid out our video plans. 

4. What did I HOPE TO GAIN from the tool? 

     From this section of ideating I hoped to be able to get a solid video idea and get ready to put it together ASAP.   

5. What did I GAIN from the tool?

   Well, we decided on a theme video emotion: emotional aka. heart tugging.  We came up with a simple story line.  It was going to be a video about the life of a cancer patient.  We wanted to make people realize that cancer patients are in a lot of pain and that all it takes to save their lives and take the pain away is one person donating bone marrow, such a simple process.  

6. What do you think the SOLUTION is?

    An emotional video about the life of a cancer patient is how we will spread the word about bone marrow registry.   

7/2/2014: Day 5

1. Project PROBLEMS.

    How can we get the word out about registering to donate bone marrow? (same)

2. Design Thinking MODE.

    Ideate

3. TOOL.

    Today we did some more ideating.  We watched videos that promoted certain movements or tugged on a certain emotion.  

4. What did I HOPE TO GAIN from the tool? 

     From these videos we hoped to be able to pin point the type of video we were going to make, whether it be informative, emotional, inspirational, etc.  

5. What did I GAIN from the tool?

    From the videos that we watched during class, we found that there were tons of different kinds of videos.  We watched a TED talk and got a few insights regarding the creating of a video that goes viral on YouTube.  So after a little discussion we decided we would need to formulate a story for our video, no matter what type we decided to do.  We brainstormed ways to get people talking about registering to donate bone marrow, and that was about as far as we got.  

6. What do you think the SOLUTION is?

    At this point, I think a YouTube video is going to be our best way to spread the word. 

6/30/2014: Day 4

1. Project PROBLEMS.

     How can we get the word out about registering to donate bone marrow?  

2. Design Thinking MODE.

     Define

3. TOOL.

     Today Lindsay and I went around campus and surveyed random students.  We had a list of options for the questions we were asking.

4. What did I HOPE TO GAIN from the tool?

     We wanted to find out what the best mode of communication was for students around campus.

5. What did I GAIN from the tool?

     From this survey we found it was not our best effort.  We asked students which of our 5 main modes of communication would work best for them, then we asked which of the sub groups worked best.  First we were asking which mode they would use if THEY were getting the word out to someone else, but this quickly went downhill when the students started getting confused.  They wanted to know who the audience was and what they were getting the word out about.  We thought this would be a simple survey, but it turns out it was not simple at all.  After much confusion on our part and the student's we were surveying, we decided to wrap up the survey and figure out a simpler way yo find our key mode of communication.  

6. What do you think the SOLUTION is?

     I think that the solution now is to find out how to utilize social media in the best way possible to spread the word about registering to donate bone marrow.  I think this would be our best bet concerning our modes of communication.  

6/25/2014: Day 3

I feel like we really made some Defining progress today! 

1. Project PROBLEMS.

     How can we get more people to know about registering to donate bone marrow (same).  

2. Design Thinking MODE.

     Define

3. TOOL.

     Today we did a lot of mapping and grouping in the design studio.  It was me and Lindsay for most of the time and I think we both see things best when it is all written out and we know how to follow it.  

4. What did I HOPE TO GAIN from the tool?

     The main purpose of our board was to find different ways that we could spread the word about bone marrow registry.  We discussed the different ways we thought of to publicize something like this.   

5. What did I GAIN from the tool?

     This was a great tool.  I think this was kind of us just getting our ideas out so that we could see and think continually without having to remember past ideas.  We started by thinking of ways that we see things getting spread throughout large groups of people, using the data we had previously gathered and personal experiences.  We then narrowed it down to a few general topics.  With these topics, we again expanded into a few categories each.  We made a group decision to ask people about these topics.  Our initial thought was to ask them what they would best respond to, but then we twisted to idea into asking people what they would use if they were to be in our position, trying to get people to know about this registry.  I think this gives people a more creative mind for solutions.  We made up a little sheet of paper that we will give students to fill out to answer this question.  That will come at Day 4.  

6. What do you think the SOLUTION is?

     From our data through the survey, I think that there needs to be a better way to get more people to know about registering to donate bone marrow.  Along with this, I think that the process of donating needs to be shared (same).

>> Addi

6/23/2014: Day 2

Today in class we started to make a transition from the Empathy phase into Define.  

1. Project PROBLEMS.

     How can we get more people to know about registering to donate bone marrow.  

2. Design Thinking MODE.

     Empathy/Define

3. TOOL.

     Surveys. Audience: BYUI students.

4. What did I HOPE TO GAIN from the tool?

     We thought that this survey would help us to define the problem more and that it would give us a better idea as to why people have or haven't registered to be bone marrow donors.  

5. What did I GAIN from the tool?

    I think this was a really good tool! As we tried to think of reason why people wouldn't register we kept hitting a wall and couldn't find too many absolute reasons.  This survey helped us to get real answers from a wide range of people.  Some people knew about registering and some had never heard about it.  Some were all willing and wanting to join the cause, while others were scared of the pain and the commitment to the cause.  It was interesting to hear all the different reasons students had for registering or not.   

6. What do you think the SOLUTION is?

     From our data through the survey, I think that there needs to be a better way to get more people to know about registering to donate bone marrow.  Along with this, I think that the process of donating needs to be shared. 

Today we took a survey around campus.  We walked around and talked to different people that we didn't know, in an attempt to keep the bias away.  We asked a simple question, "are you registered to be a bone marrow donor?"  This was a yes or no question.  So, once they answered, we asked why they had or hadn't. It was surprising to hear of so many students who had no reason for not registering, especially since it is such a simple process.  There were many reasons given, some more reasonable than others.  Once we has our data, we entered it into Mural.ly.  This is the tool that we are using and liking because it is a great place to see all of our information in one place.  We put the information in and then Lindsay stayed and made it more appealing.  So far things are going great!

>>Addi

6/18/2014: Day1

In my class, Design Thinking (DCM110), we are utilizing what we have learned about the design thinking process, with the help of the D-School Bootleg Bootcamp.  We have been divided into teams to solve different problems.  The problem that my team and I chose is: How might we increase the number of registered bone marrow donors to save more lives?  Here is what we gathered in Day 1 of the process:

1. Project PROBLEMS.
     How can we get more people to register to be bone marrow donors?
2. Design Thinking MODE.
     Empathy.
3. TOOL.
     Empathy maps.
4. What did I HOPE TO GAIN from the tool?
     Who is involved in bone marrow donations?
5. What did I GAIN from the tool?
     We found who was involved.  We then went on to write what we thought the 3 main people involved experience with this.  I liked this approach.  It helped us narrow down the first and simpler map and it helped us think from multiple perspectives of the 3 people.
6. What do you think the SOLUTION is?
     My first thought is that the solution is going to be to spread the word through word of mouth and social media.  Social media is such a prominent thing these days, it only seems logical.

Below are some pictures of our empathy maps.  We first found who is involved in bone marrow donations in any way possible.  We then chose the 3 people we found to be the most directly affected.  With those people in mind, we did a "say, think, do, feel" empathy map for each of them.

One thing we all thought while doing this, is that this is real.  This is a somewhat sad and depressing issue and we are all in the fight to spread the word about bone marrow donating.

>> Addi