6/30/2014: Day 4

1. Project PROBLEMS.

     How can we get the word out about registering to donate bone marrow?  

2. Design Thinking MODE.

     Define

3. TOOL.

     Today Lindsay and I went around campus and surveyed random students.  We had a list of options for the questions we were asking.

4. What did I HOPE TO GAIN from the tool?

     We wanted to find out what the best mode of communication was for students around campus.

5. What did I GAIN from the tool?

     From this survey we found it was not our best effort.  We asked students which of our 5 main modes of communication would work best for them, then we asked which of the sub groups worked best.  First we were asking which mode they would use if THEY were getting the word out to someone else, but this quickly went downhill when the students started getting confused.  They wanted to know who the audience was and what they were getting the word out about.  We thought this would be a simple survey, but it turns out it was not simple at all.  After much confusion on our part and the student's we were surveying, we decided to wrap up the survey and figure out a simpler way yo find our key mode of communication.  

6. What do you think the SOLUTION is?

     I think that the solution now is to find out how to utilize social media in the best way possible to spread the word about registering to donate bone marrow.  I think this would be our best bet concerning our modes of communication.